Triple-I has launched a comprehensive awareness campaign in Baton Rouge, La., highlighting legal system abuse and its impact on the state’s economy to encourage consumers to voice their support for legal reforms that will protect consumers from escalating auto and home insurance costs.

The campaign includes digital billboards, which are displayed at bus stop shelters and other urban panels across Downtown Baton Rouge, as well as brick-and-mortar interstate billboards along I-110 near the State Capitol.

A microsite – StopLegalSystemAbuse.org — is also featured in the campaign.

Legal system abuse increases insurance premiums.

A Triple-I report on the Louisiana property/casualty insurance market published earlier this year highlighted the state as one of the least affordable jurisdictions for both home and auto insurance despite positive 2024 legislative reforms.

“Louisiana, with the leadership of its insurance commissioner, Tim Temple, is potentially on the path toward stabilizing its insurance market,” said Triple-I CEO Sean Kevelighan. “We have seen in states such as Florida that comprehensive legal reform works – leading to market stabilization, more competition and better pricing of insurance for consumers.”

One of the biggest challenges facing Louisiana’s legal system is the surge of frivolous lawsuits driven by billboard attorneys, Triple-I stated.

The widespread legal system abuse is clogging the state’s court system and increasing prices on Louisiana consumers directly, imposing steep estimated costs of $1,011 to their annual household expenses, data showed.

“Louisiana lawmakers have more work ahead during this year’s legislative session and we hope the progress being made stays on course,” Kevelighan added. “As we continue to be inundated across the U.S. by the likes of billboard attorneys preying on vulnerable Americans and increasing insurance costs for everyone, now is the time for further action from Louisiana’s legislators.”