Brand Management & Sales
With Customer Reviews Increasingly Polarized, Communication Is Key: Trustpilot
The U.S. insurance industry has lost its "average" customer, with 88% of all reviews now either 1-star or 5-stars, according to a new report by customer feedback platform Trustpilot. Reviews tend to ...
For Carriers, AI Can Now Mean Hyper-Personalized Customer Service, Leaders Say
The future of property/casualty insurance is here and it looks a lot like … a devoted personal assistant for the policyholder, one that moves at lightning speed and never complains or takes a day ...
‘Designed To Last’: American Family Launches Reality Competition Series on Hulu
American Family Insurance has launched a branded reality competition series, "Designed To Last," a first-of-its-kind show that reimagines how to think about protecting homes and families against ...
Independent Agents Can Get Appointed to Sell Root Auto Insurance in One Day
Although InsurTech Root has talked more about embedded partners than agents in the years since announcing it would add an independent agency distribution channel, the car insurer has been working to ...
Balancing Authenticity and Compliance in Creator-Led Insurance Marketing
Most property and casualty insurers do not question whether creator-led marketing works. The issue is control. The format introduces something traditional advertising lacks: lived experience. A ...
Executive Viewpoint: How AI Is Changing the Role of the Insurance Broker
Discussion in the insurance industry has often centered on whether AI will replace people, but the more pertinent question is how it is changing broking and underwriting roles. AI is redefining the ...
The List Is Growing: More Insurance Apps on ChatGPT
Neptune Flood announced the launch of a digital flood insurance app in ChatGPT yesterday, but the data-driven MGA isn't the only new name on a growing list of available ChatGPT insurance apps. A ...
Real Customer Connections: What Valentine’s Day Teaches Insurers
When we think about Valentine's Day, we often picture hearts, flowers and romantic gestures. But beneath the surface of this annual celebration lies a profound lesson that effective businesses and ...