A new survey reveals 95 percent of Americans worry about their personal data being exposed in a corporate data breach, according to HostingAdvice.

More than 61 percent of respondents have received at least one data breach notification in the past two years.

The survey of 500 U.S. adults aged 18 to 65+ found that an additional 86.2 percent feel frustrated and alarmed by the rise in data breaches.

Nearly 44 percent of respondents said they’ve experienced fraud, identity theft or financial loss due to a breach.

Still, 17 percent admitted they wouldn’t take extra security precautions unless they suffered direct financial harm.

Despite reports of desensitization to cyber threats, most people are taking proactive steps to protect themselves:

• Nearly 9 in 10 change their passwords after being notified of a breach.
• 58.6 percent enable two-factor authentication.
• 54.4 percent actively monitor their financial health.
• Adults 56+ are the slowest to react to breaches, unsure of two-factor authentication and identity theft protection.

Beyond personal impact, breaches are reshaping how consumers interact with brands, the poll found.

Nearly 74 percent of consumers said they would lose trust in a business after a data breach, and 70 percent would take their money elsewhere.

And 73 percent of respondents believe companies should be doing more to protect their data.

Cybersecurity isn’t just about checking the box. It’s about safeguarding customer loyalty, the firm said.

“Businesses must go above and beyond with cybersecurity, and often change approaches for different age groups, to maintain customer loyalty,” said Joe Warnimont, senior analyst at HostingAdvice. “Younger customers, for example, should receive quick ways to update passwords, activate authentication and monitor account security. Older customers, on the other hand, require further training on how to use security tools, along with notifications on when to change passwords or check account security.”

As hackers continue to grow in step with security protocols, HostingAdvice urges individuals and businesses to take action.

Consumers should update passwords, enable two-factor authentication and monitor financial accounts regularly.

Businesses must prioritize cybersecurity and be transparent about their efforts, or risk losing customers to competitors that take security more seriously.

For more detailed insights and to view the complete survey results, please visit https://www.hostingadvice.com/studies/data-breach-americans-feel-risk/.