During Impaired Driving Prevention Month, between December 16 and January 3, riders nationwide can donate to Mothers Against Drunk Driving (MADD) through the Uber app, and Uber will match the first $250,000 given.

Each contribution adds to MADD’s programs to prevent underage drinking, champion stronger impaired driving laws and provide critical support to victims and survivors.

The holiday season is a particularly dangerous time on the roads.

According to the National Highway Traffic Safety Administration (NHTSA), drunk driving claimed 4,759 lives during the December months of 2018-2022.

In December 2022 alone, 1,062 people were killed in drunk driving crashes.

The risk was especially high at night, with 31 percent of fatal crashes between 6:00 p.m. and 5:59 a.m. involving a drunk driver, and 45 percent of fatal crashes between midnight and 2:59 a.m. caused by drunk driving.

“With the holiday season in full swing, we’re honored to partner with Uber to rally their riders — and communities across the nation — in the fight against impaired driving,” said MADD CEO Stacey D. Stewart. “Uber has empowered millions to make the right choice by providing reliable alternatives to impaired driving, saving countless lives in the process. This campaign provides a meaningful way to take action and support MADD’s critical prevention efforts, advocacy work, and victim services. Together, we can continue making an impact and work toward a future with safer roads for all.”

Impaired driving is 100 percent preventable, and with options like Uber readily available, there is no excuse to drive impaired, according to MADD.

Research shows that Uber’s presence in cities has contributed to a reduction in alcohol-related fatalities, underscoring its role as a leader in promoting responsible transportation.