Liberty Mutual Insurance has named Marc Orloff as president of Global Risk Solutions (GRS) North America, effective Jan. 1, 2025. Reporting to GRS President Neeti Bhalla Johnson, Orloff will be accountable for delivering GRS North America’s financial and operational performance, which includes commercial and specialty businesses in the U.S., Canada and Bermuda and operates across Major Accounts, Middle Market and Specialty segments.

Orloff succeeds Kevin Smith, who will formally retire at the end of 2024. Smith will continue to serve GRS in an active advisory role. He will continue to report to Bhalla Johnson and remain engaged with key clients and broker partners.

Orloff is currently president, GRS North America, Middle Market. He joined Liberty Mutual in 2011 and held various leadership roles of increasing responsibility in underwriting and distribution for GRS, including president, North America Field Operations, Client and Marketing, and SVP and general manager for the Northeast region in the GRS Major Accounts group. Before joining the company, Orloff spent 10 years at Travelers Insurance in underwriting, distribution, finance and operations positions.

“Kevin has been instrumental in shaping and growing our North America business, and I look forward to our ongoing collaboration in his new advisory role. I am also fully confident that Marc will build on the foundation of our differentiated North America strategy as we create the (re)insurer of the future,” said Bhalla Johnson in a statement.

Dieter Korte, currently chief underwriting officer, GRS North America, Middle Market, will take on the additional responsibility of interim president, GRS North America, Middle Market, as Orloff begins his new role.

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Hippo on Wednesday announced the appointment of Andrea Collins as chief marketing officer. Collins has more than two decades of marketing experience, including her previous role as Hippo’s VP of Marketing from 2017 to 2022.

“I am thrilled to welcome back such an accomplished marketer and a former Hippo leader back to the pod,” said Hippo President and CEO Rick McCathron. “Andrea’s expertise in crafting impactful marketing strategies for both D2C and B2B audiences, combined with her deep commitment to our mission, will drive the innovation and brand experience our customers value and our partners trust.”

Before rejoining Hippo, Collins served as CMO at both InsurTech Cowbell and Flyhomes, an AI-powered residential real estate platform.