Paladin Cyber, a leading full-stack cybersecurity and insurance platform, has changed its corporate name to Upfort to reflect its expanded capabilities.

Upfort also announced two senior hires to advance its strategic initiatives.

The rebranded company said it will continue to offer the same services as Paladin Cyber and also broaden its suite of offerings, moving from solely focusing on cyber attack prevention to taking a more encompassing approach to building cyber resilience.

The company said that when it launched in 2017, its priority was development of a SaaS cybersecurity solution to small-to-medium enterprises. Since then, it has also created a turnkey platform to run cyber insurance programs powered by automated underwriting. These efforts will be combined under the Upfort platform.

Upfort said its expanded capabilities empower all stakeholders across the cyber risk ecosystem — including brokers, insurers, MSPs and other risk managers — to protect businesses against cyber threats and develop cyber resilience. By bridging the gap between insurance underwriting and cybersecurity, brokers can ensure clients meet underwriting standards through automation, address risk mitigation with turnkey security, and increase renewal retention with broader services.

“We are thrilled to introduce Upfort, building upon our successes and offerings to bring AI-powered solutions to insurers and brokers that can transform the way cyber insurance is underwritten and sold,” said CEO and Co-founder Xing Xin CEO. “Upfort, formerly known as Paladin Cyber, represents our commitment to accelerating the world’s journey to cyber resilience, and we are excited to welcome two industry veterans to drive our partnership-led approach.”

Jeremy Wieber is the new head of Strategic Partnerships, leveraging more than 13 years of experience within the insurance industry, including most recently with Farmers Insurance, where he was the executive director of Strategic Distribution and Partnerships.

Matthew Leanza is head of Business Development, drawing on significant expertise in insurance, business development, building new teams, and providing stellar experiences for partners and customers. Most recently, Leanza was the vice president of Distribution at Swiss Re Corporate Solutions.