MetLife Pet Insurance is once again partnering with “Peanuts” canine Snoopy — this time to build greater awareness of the importance of pet health insurance, noting that less than 3 percent of pets are currently insured.

The company’s partnership with Charlie Brown’s beloved dog aims to educate pet parents about how the coverage can help safeguard their personal finances and improve animal well-being.

“MetLife is committed to building a more confident future for our customers and their loved ones — which we know also means their pets,” said Brian Jorgensen, head of Pet Insurance at MetLife. “As we grow, we’ve engaged an old friend and perhaps one of the world’s most well-known pets, Snoopy, to ensure we’re furthering this mission by raising pet insurance visibility and education.”

“We are excited to reconnect with our friends at MetLife to focus on this new effort to drive awareness of pet insurance in the U.S.,” said Tim Erickson, executive vice president, Peanuts Worldwide. “The power of the Peanuts characters — especially Snoopy — endures, and we feel confident they will lend a helping hand to MetLife’s Pet Insurance endeavors.”

According to MetLife research, 84 percent of pet parents reported increased pet care costs in 2022, and another 50 percent were concerned rising costs will prevent them from being able to have a pet in the future. Pet parents face rising prices for routine care and pet necessities, as well as the possibility of exorbitant bills from emergency vet visits, surgeries or long-term hospitalizations.

MetLife Pet Insurance, introduced in 2020, includes features such as 24/7 vet access over virtual chat, family plans covering multiple pets under one policy, and no breed exclusions or upper age limits. Plans also offer chronic condition care, coverage for exam fees, and no lifetime or per-incident limits.