Glow, a digital insurance agency for small businesses, closed a $22.5 million round of series A financing led by Cota Capital. AV8 Ventures, Markd, Startup Venture Capital, Maiden Re, and others also participated in the round.

The financing will fund innovation in Glow’s digital insurance platform, which automates the insurance process for small businesses. Glow uses data to ensure that a business is maintaining the correct coverage for all of their insurance needs at a lower cost every year. Glow will also use the investment to expand into more states across the nation, serving small businesses across more vertical industries, the company said in a press release.

“Our goal is to take care of all small business insurance needs, because insurance provides the peace of mind to pursue your dreams,” said Glow CEO and Founder Samad Wahedi in the release. “If you’re a small bakery, you want to know that your employees and your assets are safe but your focus is baking. At the same time, insurance comes out of your margins. Overpaying can mean a lot of cupcakes. We use data and cutting-edge technology to make sure you’re always protected with the right coverage so you can focus on building your business.”

Glow technology matches companies with carriers that meet their needs, then offers policies that are a fit at the time they need it. Glow partners with a number of insurance providers to offer commercial insurance lines a small business needs, starting with workers’ compensation and then offering extended coverage to existing customers with an automated insurance experience.

Glow also offers small businesses a dedicated account manager who is a licensed insurance advisor that understands the company’s business. This concierge-like service is available by phone or online. It also syncs directly with a company’s payroll, so businesses know how much they owe every month.

Source: Glow