InsurTech startup Next Insurance made two major executive appointments, turning to technology company veterans to fill both slots. A former American International Group executive is joining specialist insurance provider CFC in a leadership role.

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Next Insurance has made two major executive appointments.

The InsurTech startup focused on commercial insurance for smaller businessowners appointed former Fitbit executive Melanie Chase as Chief Marketing Officer and former Yelp executive Effi Fuks Leichtag as Chief Product Officer.

Chase joins Next Insurance following her role as Vice President of Marketing at Fitbit where she spent the past 6 years developing the company into a global health and fitness brand. She has a number of years of experience in high-growth consumer electronics and software marketing, brand building, advertising, and product strategy. Chase first got her start in marketing at General Mills and Clorox where she worked on major CPG brands. In her role as Chief Marketing Officer at Next Insurance, Chase will oversee the company’s marketing brand, strategy and operations.

Leichtag joins the Next Insurance team from Yelp where he quickly rose up the ranks, serving most recently as Vice President of Product Management, where he managed the company’s overall consumers’ growth, core products, search, personalization, and other key initiatives. Leichtag began his career in product management at Kifi (acquired by Google) before serving as Chief Operations and Product Officer at Complete Labs, Inc. He also founded and led the product management teams in several other startups such as ExPOS and Fribiz. In his role as Chief Product Officer, Leichtag will oversee Next Insurance’s product management and design.

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A former American International Group executive is joining specialist insurance provider CFC in a leadership role.

Angus Marshall is the company’s new Transaction Liability Practice Leader.

Previously, Marshall lead AIG’s UK and London Market M&A team for more than four years. Prior to this, Angus focused on emerging markets transactions at AIG, having joined from international law firm Norton Rose Fulbright.

CFC offers a selection of transaction liability insurance products including warranty and indemnity (W&I) (representations and warranty insurance) insurance, and contingent and tax liability insurance. The company bills itself as “a specialist insurance provider and a pioneer in emerging risk.”

Sources: Next Insurance, CFC