Valen Analytics, an Insurity company, announced Tuesday that Chief Marketing Officer Kirstin Marr has been appointed president of the company, effective immediately.

Dax Craig, who served as Valen’s president and CEO since co-founding the company in 2004, will remain with Valen in an advisory role.

Marr served as CMO for more than six years, leading growth and marketing initiatives at Valen, a provider of proprietary data, analytics and predictive modeling for P/C insurers.

The company consistently grew more than 50 percent year over year prior to being acquired by Insurity, Valen said in a statement.

“The Valen team has achieved so much as an early mover in InsurTech, establishing the advanced and predictive analytics category that a majority of insurers rely on today,” said Marr. “As the company enters its next growth phase, there is significant opportunity to leverage existing relationships and establish new products and integrations that reinforce the value insurers can gain from analytics.”

Throughout her career, Marr has held a variety of leadership roles in marketing and media, with organizations like HomeAdvisor and the National Renewable Energy Laboratory.

With Valen, she was a founding member of the Insurance Careers Movement, a grassroots organization that’s grown to include more than 1,000 companies globally. She has also been involved in several nonprofits focused on Science, Technology, Engineering and Mathematics (STEM) education.

“With her exceptional knowledge of the space and proven ability to deliver meaningful growth, Kirstin is uniquely qualified to oversee Valen’s continued trajectory,” said Chris Giglio, CEO of Insurity, in the media announcement.

Source: Valen Analytics