While Allstate’s CEO Tom Wilson named GEICO and Progressive when asked about the ability to grow auto insurance in 2025 as competitors do the same, no one on Allstate or Progressive’s earning calls addressed competition from Lemonade.

The InsurTech announced the launch of Lemonade Car in the state of Colorado this week, at the same time as the company announced a significant milestone in its history—surpassing $1 billion in in force premiums across all lines. In force premium is a measure of annualized premiums that the InsurTech tracks on a regular basis. During a fourth-quarter earnings conference call in late February, Lemonade executives guided toward $1.2 billion of in force premiums by year-end 2025, or a 28 percent jump over last year.

Lemonade Car will play a key role in the company’s accelerating growth plan, which will explode the level of in force premiums to $10 billion within roughly the same time frame it took Lemonade to get to $1 billion, executives said an Investor Day event in November last year. They also noted that car insurance would represent 40 percent—$4 billion of the $10 billion total premiums—when they get there by 2035.