The GEICO caveman returned to television screens this year—and to the top of Carrier Management’s lineup of top feature articles for 2024.

An article by AM Best Analyst Christopher Graham about how private passenger auto insurers used media spend—strategically turning the advertising spigot on and off as a lever to manage underwriting profitability in recent years—was our most-read feature for 2024.

Related article: “Insurers’ Advertising Spending in Reverse, But for How Long,

Other articles about personal lines profitability—both auto and homeowners—dominated our top-read news articles this year, 10 of which we’ll reveal on tomorrow’s newsletter.

Today, our newsletter gives free access to 10 of our longer feature articles, which are usually locked for subscribers only.

Beyond Graham’s feature article, “Insurers’ Advertising Spending in Reverse, But for How Long,” Carrier Management members showed interest in commercial lines topics (a potentially softening market, E&S business and PFAS) and the new administration in Washington (“Mixed Bag: What Trump 2.0 Tariffs, DOGE Activities Mean For Insurers“).

As is the case every year, readers ranked a leadership feature about talent management among the top 10 as well (“Avoid Employee Turnover by Asking 5 Simple Questions“).

Here’s the top 10 list:

#1 Insurers’ Advertising Spending in Reverse, But for How Long?

#2 Avoid Employee Turnover by Asking 5 Simple Questions2

#3 Soft Commercial Market Ahead: Prepare for Underwriter ‘Herd Behavior’

#4 U.S. E&S Sector Is Booming…But Is it Too Much Business to Handle?

#5 Lemonade Exec: AI Getting the Right Claims to the Right Adjuster

#6 Mixed Bag: What Trump 2.0 Tariffs, DOGE Activities Mean For Insurers

#7 Why Insurers Should Develop Strategies for Estimating PFAS Loss Reserves

#8 PFAS by the Numbers: $165B Ground-Up* Litigation Losses Possible

#9 Underwriters Wary of PFAS Amid ‘Superstorm’ of Litigation, Regulation

#10 AI and APIs: Essential Tools for Zurich Insurance Group’s Digital Leap

Beyond our readers’ choices for the top member-only articles of the year, a separate article summarizes—and unlocks—10 more feature articles that we were proud to publish in 2024: Slideshow: Carrier Management’s 2024 Top Editor’s Picks (Unlocked)

The 10 bonus articles are CM’s Editor’s Picks for the year, delivering deep dives on topics ranging from the negative perception of car insurers, an insurance policy funded by litigation financers, a how-to-guide for creating performance reviews that motivate employees, and a review of the role of middle managers in property/casualty insurance.