There is no denying the popularity of top 10 lists.

Executive Summary

Cyber risks appear on just about every top risk list that's published. But should every carrier be investing scarce funds in cyber risk management?

Maybe not. Or at least, they should not always be given higher priority than other risks.

Here, Carol Williams, a risk management and strategy consultant for P/C insurers, reminds executives and boards that the top risks for their companies are the ones that might keep them from realizing their objectives.

Whatever the subject—sports, music, literature, business, you name it—there is likely a top 10 list for it.

Want to know the top 10 scariest animals in the world? There’s a list for that.

Or how about top 10 events from fill-in-the-blank year? You can bet there is a list for that.

There is even a website that claims it posts “three fact-filled top 10 lists” every single day.

It’s easy to understand why top 10 lists are so popular. They are easy to skim through and digest, they can spark robust debate, and they can be downright interesting.

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