Although three strategic pillars guide investments in technology and data science at InsurTech Root, the second pillar—one focused on “meeting customers where they are”—is likely to be a near-term priority, an executive said recently.

Speaking to Carrier Management a few days after Root reported its first-ever quarterly operating profit (in first-quarter of 2024) President and Chief Technology Officer Matt Bonakdarpour reviewed the three strategic pillars that guide leadership decision-making: pricing and automation, differentiated access to customers, and being a brand customers know and love.