There are an estimated 1.85 billion people with disabilities globally, with spending power of $490 billion in the U.S. alone. Friends and families of people with disabilities add another 3.3 billion potential consumers—consumers who are more likely to act on the perception of disability inclusion. (Source: “A Hidden Market: The Purchasing Power of Working-Age Adults With Disabilities,” April 2018, The American Institute for Research)
This alone should be sufficient motivation for the insurance industry to ensure it provides accessible and inclusive services for people with disabilities. And one of the best ways to ensure that approach is to include, value and listen to your disabled employees. However, people with disabilities are some of the most underrepresented individuals in the insurance industry workplace.