In today’s landscape, forward-thinking agencies and brokers should avoid taking a one-size-fits-all approach by only targeting the general insurance market. The market is heading toward specialization, and the next step to insurance industry success is identifying a niche.

It may seem like such specialization would limit broker and agency opportunities—why not cast the biggest net, right? However, this is not exactly true, as finding a niche allows brokers to become experts in a particular field, develop stronger client relationships, improve workflow and build a stronger client base.