Insurance carrier and InsurTech executives asked how they spark imagination in their workforces say culture is the anchor. Strategies that include putting Innovation Champions inside the business, events like hackathons, and training on technology, agile and design-thinking approaches move them forward.

“Innovation is part of our DNA. One of our core values is ‘Be the Next,'” said Sarah Doll, chief people officer of Snapsheet, a virtual claims provider founded in 2011. “We live this value every day—from product development to customer service.”