According to Bennett “BC” Verniero, senior vice president of Business Solution Architecture at Chubb, there are four major principles that have guided the development and evolution of the company’s digital small business platform, Chubb Marketplace.

Principle #1: Agent Influence. “First and foremost is that the entire system—the way it looks, the way it feels to an agent, the way they engage with it—was really designed by them and for them…When we are thinking about enhancements or features, we always engage the agents and get their feedback and whether it’s going to work for them. They give us a lot of feedback in a couple of different ways. And we’re really always open to that. And so that initial principle of by and for our independent agents, it’s something that we truly believe in. We’ve done it from the beginning, and we continue to do.”