According to the U.S. Small Business Administration, the United States has 29.6 million small businesses and more than a third of the U.S. working population is employed at businesses with fewer than 100 employees. These businesses support a large portion of the economy, yet a small business doesn’t necessarily have small needs.
Executive Summary
Success in writing small business at Erie means understanding the language and industry-specific issues of customers, according to Commercial Products SVP Sarah Shine. Beyond developing a "Custom Collection" of products for 10 targeted business classes, Shine explains how Erie has worked to understand the needs of agents and customers looking for consistent service levels and faster quotes delivered with less questions asked.Erie Insurance offers insurance through a network of local, independent agents throughout 12 states and the District of Columbia, so it’s no surprise that a relationship-based company looks to insure businesses run by people with the same mindset.
Understanding Their Business
Erie’s core value is relationship-driven; we want to be seen as a partner of the businesses we insure. We look to connect with them by putting forth a value proposition. We don’t set thresholds for our small and midsize accounts; we look at the strength of the business rather than its size.
