Disrupting an industry that has been doing things the same way for a generation takes time. Take it from one major insurance disruptor – compare.com.

The online insurance comparison marketplace launched in the U.S. in 2013 and now operates in all states except Alaska with more than 70 carriers on its platform. Its entrance into the market was a wake-up call to an industry that had been mostly ignoring consumers who want to conduct insurance transactions online.