There’s a lot of discussion about the disruptive impact of the technology revolution. Many companies are scrambling to deploy new technology tools that will help them compete and meet shifting customer expectations. The insurance industry is investing more in social media, mobility, analytics, big data, the cloud and digital transformation, as evidenced by Novarica research.

But something that can get lost in the rush is the realization that this new technology will not deliver results by itself; attitudes and aims must also change.