At online insurance agency CoverHound, “putting the ‘we’ before the ‘me'” is part of the culture that’s built around tracking “net promoter scores” of customer satisfaction before premium volume, according to the chief executive officer.

“That’s how we hire,” said CoverHound CEO Keith Moore. “We try to hire people who are willing to work with each other and also serve the customers—serve the needs first,” he said, responding to a question about the growth at his company over the six years it’s been in business.