Like Netflix, Amazon and Apple, property/casualty insurers have been using analytics to understand their customers, but the similarity probably ends there for most insurers, one carrier analytics officer suggested recently.

“We’re extremely customized in the prices we offer consumers. We’re going to get 40 or 50 pieces of information on [each of them], so we can get extremely specific in the prices we offer, [and] then we turn around and we offer one-size-fits-all service for all of those customers,” said Eric Huls, chief data science officer for Allstate.