Consumer goods and big-box retail sales may seem far removed from selling insurance, but Farmers CMO Mike Linton said there are lessons he learned from years working at Procter & Gamble and Best Buy that are relevant to his job today.

• “Consumer is king. The consumer is the voter, and the consumer votes with his or her money. If you don’t understand why they’re voting and how they’re voting, all your will on everything doesn’t really matter.”