Choosing a historic icon that stood after San Francisco’s Great Earthquake and massive fire more than 100 years ago was a deft, almost poetic, public relations concept to celebrate Fireman’s Fund Insurance Co.’s sesquicentennial.

In April, the company so many associate with those events and the city itself invited media, politicians, firefighters and insurance professionals to The Old Mint, future home of the San Francisco Museum at the Mint, to celebrate 150 years in existence and showcase its historic ties with the city.