Despite the prevalence of apologies—think Lance Armstrong, Tiger Woods, Mel Gibson and Bill Clinton—the idea of offering an apology as a result of a claim is rarely considered in the insurance industry, according to a recent panel discussion at the Property Loss Research Bureau (PLRB) national conference in Boston, Mass.

“By and large, our industry never makes an apology,” said panelist Christopher W. Martin, founder partner of the Texas-based law firm of Martin, Disiere, Jefferson & Wisdom.