Brand Management & Sales
The New ‘Jake From State Farm’
FROM THE ARCHIVES: A VINTAGE CARRIER MANAGEMENT ARTICLE FROM 2020 The new campaign starts with the original advertisement, where a middle-aged, mildly overweight ...
American Family Launches CONNECT, Formerly Ameriprise Auto & Home
American Family Insurance has renamed the Ameriprise Auto & Home business it paid $1 billion for a little over a year ago. The new name is "CONNECT: Powered by American Family Insurance." State ...
Why Ecosystem Distribution in P/C Insurance Is Critical Now
Even before COVID-19, the property/casualty insurance industry was making the move toward digital in distribution as well as other areas of the business, such as claims and pricing. Ecosystems in ...
The Revolution Is Here: What Insurance Leaders Need to Know
Long before cellphones, Starbucks and Twitter, there was insurance. You can look back to the advent of society and find some form of the concept. In 4000 BCE Babylon, contracts protected merchants ...
Travelers Partners With BrokerTech Ventures; First Carrier to Join
BrokerTech Ventures, the industry's first broker-led investor group and accelerator program, today announced that Travelers will become the first carrier partner to join the platform. "The elevated ...
QBE NA’s CEO Sees No Pacmans Gobbling Brokers Among InsurTechs
As a veteran of the insurance brokerage side of the business, QBE NA's chief executive has heard the predictions that online distribution would replace traditional brokers, but he doesn't see any ...
To Avoid Being COVID-19 Villains, P/C Insurers Need to “Overcommunicate”
One thing is almost certain in most crises: property/casualty insurance companies will be painted as villains. Consumer activists, plaintiffs lawyers and politicians have already started and will ...
Industry Needs to Reinvent Itself to Stay Relevant: McKinsey
The insurance industry has proven its resilience in recent years, weathering billion-dollar natural catastrophe events, increased cyber risk and now a pandemic, but this resilience will be tested ...