Brand Management & Sales
RiskMatch: Unlocking $120B in Premium Opportunities for Carriers
With an ultimate goal of onboarding 97 brokers handling $120 billion of premium on its platform, a new entrant in the world of broker analytics offers carriers a clearer window into relationships ...
AssureStart Lands New Chief Marketing Officer
Online insurance provider AssureStart has appointed Chad Zenner as its new chief marketing officer, tasked with driving the company's digital marketing and branding activities as well as enhancing ...
Moody’s: Insurers Haven’t Fully Embraced Facebook and Twitter Use
Insurers increasingly are using Facebook, Linkedin, Twitter and YouTube to promote brand awareness, pursue marketing and even handle customer service. Most expect to use them more in the future. But ...
Aon Reports 2Q Reinsurance Sales Drop; Shares Decline
Shares of Aon Plc, the world's second-largest insurance broker by market value, fell the most since 2012 on Friday after revenue missed estimates as reinsurance sales declined. Aon slipped $4.65, or ...
IBM’s Watson Teams Up With USAA on Customer-Facing Application
Fresh off of six months of training with a team from USAA, IBM's Watson is poised to answer questions from USAA's members in the first commercial use of the artificially intelligent computer as a ...
Spending on Ads Still Beats Spending on Auto Insurance Agents: Nomura
Two analysts at Nomura Equity Research published statistics on advertising spend and premium growth Friday, reinforcing a conclusion they advanced late last year—that dollars spent on advertising ...
Integro Appoints New U.S. Leadership in Boston, New York
Insurance brokerage and risk management firm Integro appointed Ruth Kilduff as chairman and Anne Anderson as president of Integro USA. Both Kilduff and Anderson are Integro veterans. Kilduff leads ...
Smith Is New CMO for Markel
Markel Corp. announced Wednesday that the company has created a new position—chief marketing officer—putting Thomas K. Smith in the role as of July 1. As CMO, Smith is responsible for business ...