Brand Management & Sales
Mercury ‘Super Agents’ Take to National Airwaves
Be on the lookout for super agents on a high-tech mission to better inform and serve insurance customers. That's the theme in a series of techy and dynamic Mercury Insurance commercials now popping ...Mission vs. Vision: What’s the Difference?
The first principle of getting culture right is to put a brand strategy in place—a vision which can then guide the selection of core values. But what does a thoughtful brand strategy framework look ...
Branding From the Inside Out
When Howard Schultz embarked on a brand refresh for Starbucks a few years ago, he didn't make a high-profile change to the logo—he closed all outlets for a few hours so he could coach managers on ...
Why Insurance Leaders Should Pay Attention to Omnichannel
There are more than 70 million Americans between the ages of 18 and 34, according to the U.S. Census Bureau. And while we'd love for 400,000 of them to pursue careers in risk management and ...
You Can’t Advertise Your Way to a Great Customer Experience
What would it take to convince people that your business delivers a great customer experience? For tech giant Microsoft, the answer was more than $1 billion. That's how much the company reportedly ...
QBE Selling U.S. Agency Biz For $300M
QBE Insurance Group Ltd. announced Tuesday that it is selling its U.S. agency businesses to California-based Alliant Services Inc. for about $300 million and exiting the distribution business. The ...
Brown & Brown Selling Axiom Re Assets to Beach Re
In connection with a strategy to exit the reinsurance brokerage space, insurance intermediary Brown & Brown, Inc. said it is selling certain assets of subsidiary Axiom Re LP to Beach Re Limited ...
2014 in Video, Courtesy of Carrier Management
Carrier Management's video interviews ran the gamut in 2014, from an evaluation of life without TRIA, to employee talent, the reinsurance market, expansion, P/C industry expectations for 2015 and ...