Brand Management & Sales
How Customer Dissatisfaction Can Erode Merger Benefits
When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company's value. According to new research from the University of Georgia, big brands often ...
‘Creepy Neighbor’ Taunts Prompt State Farm To Drop Support of LGBTQ Awareness Group
After an uproar from conservative groups, State Farm Insurance has dropped its support of a group that said it was battling misinformed opinions on transgender youth. "We support organizations that ...
Progressive Supporting Hispanic Small Biz With Grant Program
Progressive Insurance announced that it recently launched the Driving Small Business Forward grant program in support of Hispanic entrepreneurs. Small business owners can apply to receive one of 10 ...
Memo to Brokers: Stick With Loyal Insurers/MGAs; Price Isn’t the Only Differentiator
Instead of oscillating between extreme hard and soft markets, the insurance industry needs to promote a more sustainable business model that will help control the insurance cycle, according to an ...
New Progressive Campaign Features Jon Hamm as Flo’s Former Flame
Progressive Insurance's most dedicated employee is about to get a possible love interest. Launching May 23, Progressive's new campaign follows Flo as she encounters an old flame—played by actor Jon ...
Pie Insurance Assesses Risks of Iconic TV, Movie Workplaces in Marketing Campaign
InsurTech Pie Insurance recently launched a new marketing campaign featuring safety assessments of iconic workplaces from seven industries throughout TV and movie history. The campaign, launched on ...
Spot Pet Insurance Teams With Cameo for Business on Celebrity Campaign
Spot Pet Insurance is leveraging Cameo for Business to launch a star-studded digital marketing campaign for 2022. The campaign will feature 25 celebrity pet owners, including Erin Andrews, Brian ...
Now Progressive Will Cover Your Hair Damage (Not Really)
Progressive, the insurer, and Dove, the Beauty Bar and personal products company, are teaming up to offer women a chance to win "Hair Assurance." Described in a media statement as "protection from ...