Brand Management & Sales
Building the Brand: The Changing Role of the CMO
The way business gets done is changing rapidly, and nowhere is this more evident than in the marketing department. The Internet has enabled the customer to interact with brands more directly and ...
Nationwide To Stick With Retired NFLer Peyton Manning for Continued Brand Boost
Chances are you've seen a 32-second commercial during the NFL season where Peyton Manning bites into an oversized sandwich in his kitchen. Before he does this, he sings "chicken parm, you taste so ...
New Allstate Ad Campaign Focuses on Innovation and Customer Relationships
Allstate unveiled a new advertising campaign designed to showcase the personal lines insurer as an innovator with deep customer relationships. Allstate said the "It's good to be IN good hands" ...
M&As Should Drive Focus on Brand & Culture
Mergers and acquisitions in the insurance industry are up, both in number and size of deals. A.M. Best, Conning, Reagan Consulting, the Independent Insurance Agents & Brokers of America, Mercer ...
Customer Survey Fatigue: Overload May Diminish Their Usefulness
Fourteen years ago, an executive at Bain & Co had a suggestion -- create a short consumer survey to test brand loyalty. The idea took off, so much so that the executive, Fred Reichheld, has ...
Your Brand Is Your Business—Protect It!
Few things are as hard to maintain or as easy or costly to lose as a good reputation. A look through the business section of your favorite tabloid often provides an example of how poorly managed ...
Market Dislocations Feel Like 2008; Carrier-Distributor Tensions Flare: Berkley
A dislocation in the insurance marketplace that is similar to one that developed in the wake of the global financial crisis in 2008 is creating opportunities for some carriers, the CEO of W.R. ...
Aquiline Capital Buying UK Online Small Business Insurance Brokerage
On Monday, New York-based private equity firm Aquiline Capital Partners LLC, said it entered into a definitive agreement to acquire Simply Business, an online brokerage service delivering tailored ...