Brand Management & Sales
CoverHound Small Biz Commercial Site Goes Live
CoverHound, an InsurTech company that allows customers to compare and purchase personal auto insurance online, is adding a full suite of business insurance offerings—including workers compensation ...
Customers Can Be Wary of Innovative Brands
Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...
Millennials Prefer Online Shopping, Hate ‘Being Sold to’: Novarica Report
Carriers looking to attract millennial consumers need to make it easy to research and shop online, according to a new report, which found that 75 percent of respondents prefer shopping online rather ...
Singer John Legend is American Family’s Latest Celebrity Spokesperson
John Legend has joined an elite property/casualty insurance industry club that includes the likes of Peyton Manning, Dennis Haysbert, LeBron James, Shaquille O'Neill and William Shatner. Legend, a ...
User Survey Results: How Do Rating Agency Letter Grades Compare?
Users of insurance financial strength ratings issued by A.M. Best and Fitch Ratings aren't entirely clear on how the letter grades of the two credit rating agencies compare, a Wells Media survey ...
How ‘Prosumers’ and More Can Help Insurers Embrace the Digital World
Major shifts in technology and the way we do business are bringing fresh pressures to bear across the business world. Consumer expectations are shifting. Everyone has to raise their digital game or ...
U.K. Insurers Accused of Not Supervising External Salespeople
The Financial Conduct Authority will write to chief executives of U.K. insurers after it found "widespread" evidence that companies are failing to supervise external salespeople. More than half of ...
Adapting to Shifts in Consumer Preferences
Amazon, Spotify, Netflix and even Uber. We've all heard the names and understand instinctively how the influence of companies like these has changed the expectations and attitudes of consumers across ...