Brand Management & Sales
Don’t Just Service Customers; Learn to Speak Their Language
It's no longer enough to choose a customer segment and design products targeted to them. To stay ahead, companies must speak the language of their customers, understand their needs before they do, ...
Sister Margaret Mary: Innovation’s Sine Qua Nun of Customer Service Rankings
Decades and decades later, you still remember the shadow and swish of nuns. I also remember verbatim, like the pop song to which you first fell in love, the Goethe and Schiller of Sister Margaret ...
Feline Agility and Innovation Can Help Companies Differentiate Themselves
Companies must innovate constantly and be customer-centric to differentiate themselves, realizing that product life cycles don't last forever, advises Leonard Sherman, author of "If You're In A ...
Insurers Garner Record-High Satisfaction Grades
Those uppity InsurTech startups might want to take note: About one of every 15 U.S. homeowners insurance policyholders files a claim each year, and these claimants are now giving insurers their ...
Travelers Grabs UK Small Biz Online Insurance Broker for $490M
The Travelers Companies will snatch up Simply Business from Aquiline Capital Partners LLC for $490 million, a deal that gives it an online insurance broker with a focus on the small business market. ...
IVANS Digital Distribution Tool Will Help Carriers Grow—With Agents
With no intention of disintermediating anybody, IVANS is rolling out new commercial lines "digital distribution capabilities," which the firm promises will give carriers a "data-driven method" to ...
RSA, Post-Restructuring, Debuts New Global Risk Solutions Arm
RSA has finalized a new Global Risk Solutions (GRS) operating model aimed at giving brokers and customers better access to decision-makers and helping the division itself operate with more focus in ...
The Drone Racing League Is Coming, Sponsored by Allianz
As commercial and personal drone use has soared, drone racing – think Indy 500 but with drones – may also gaining traction, and Allianz has inked a multi-year sponsorship deal that will give it a ...