Brand Management & Sales
Advanced Analytics Can Help Insurers Boost Customer Service at Multiple Points
The one constant in insurance is that there will always be new innovations and trends that suddenly disrupt the industry. Some of the newest disruptive forces include the Internet of Things (IoT), ...
Esurance Gets Fans Into All Star Game Experience With VR Baseball
Nicholas Montes put on goggles and a catcher's mitt and crouched. The 13-year-old will never catch a 104 mph pitch from Aroldis Chapman. But at the All-Star FanFest, he felt what it's like to be ...
Creating a Transparent Experience for Commercial Lines Customers
These days, transparency is a key component of any positive customer experience, regardless of industry or channel. When it comes to the insurance customer experience, however, defining just what ...
Ed Appoints Tilman as Chief Actuary
Ed, the global reinsurance, wholesale and specialty broker, announced the appointment of Jonathan Tilman as chief actuary late last week. Tilman will take up his role in the final quarter of 2017. ...
Kent to Succeed Cavanagh as Willis Re CEO
Willis Re announced last Thursday that James Kent, the current deputy global CEO, will succeed John Cavanagh when he retires from his position as global CEO in December 2017. Kent joined Willis Re in ...
Shopping With Assisted Online Chat Helps Drive Close Rates
Technology is changing the way insurance carriers meet the evolving needs of customers and prospects, and digital offerings such as assisted online live chat/messaging are poised to change the way ...
Bridging the Expectation Gap Between Millennials and Baby Boomers
The rapid pace of technological development is transforming the way customers interact with many industries, and insurance is no exception. With the rise of mobility, expectations about communication ...
Setting PURE Group Apart: The EQ Strategy for Successful Member Engagement
When the founders of PURE Group set out to create a new insurance company in 2006, the challenge was a large one. Insurance was, and continues to be, a mature market with well-entrenched leaders. ...