Brand Management & Sales
Executive View: Why Insurers Need to Partner With Customers, Tech Startups
As smart carriers continue to leverage cognitive and digital computing technologies to better understand, mitigate and absorb customers' property and casualty risks, the insurance industry is primed ...
Are You Managing Your Relationships?
My accountant, Eric, recently told me his son passed the bar to practice law in New Jersey. During our conversation, Eric told me how he had explained to his son this important difference between his ...
Carriers, Lacking Resourcefulness, Increasingly Seek InsurTech Partnerships to Boost Digital Capacity
Carries seeking to boost their digital capacity for customer services will increasingly seek InsurTech partnerships to get the job done, predicts J.D. Power's 2019 Insurance Digital Experience study. ...
Top 5 Imperatives for Insurers in 2019
Strict regulations, fierce competition, new technologies and ever-increasing customer expectations are transforming the very nature of the insurance business. An industry that focuses on managing ...
How to Make It Personal: Online Sales in Insurance
Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...
You Are Going to Die
Although I am not a particularly religious person, I attended church services on Palm Sunday this year. After checking that my presence did not cause the church walls to tumble down, I returned ...
AXIS Capital Holdings Debuts Updated Logo, Website, Marketing Approach
AXIS Capital Holdings is refreshing its image, literally. The Bermuda-based specialty insurer and reinsurer said it is giving its brand a newer face, in part, through a revamped logo and website. ...
Veruna Raises $6M With Carrier Backing; Startup Has Cloud-Based Agency Management Platform
InsurTech Veruna said it has raised $6 million in Series A financing, with plans to use the money to propel expanded use of its Salesforce-based agency management platform. The Boston-based startup ...