Brand Management & Sales
Progressive’s Legendary Marketing Guru Plans to Retire
The Progressive Insurance executive credited with a number of iconic marketing campaigns at the carrier is retiring. Jeff Charney will sign off as chief marketing officer for Progressive in January ...
Making Insurance Personal: Tailoring Insurance Products to Meet Consumers’ Needs
According to a recent Accenture study assessing consumer views about the financial services industry, personalization is a critical success differentiator for insurers. This trend toward ...
4 Ways P/C Insurers Can Help Agents Keep Consumer Trust in the Digital Age
The pandemic has brought about a lot of change in every industry, but perhaps the most noteworthy trend for property/casualty insurance companies to consider is the renewed emphasis on trust. A 2020 ...
Not-So-Strange Bedfellows: Agents and Digital Insurers
Amazon distributes e-books on iPads. Samsung supplies smartphone screens to Apple. "Coopetition" is nothing new in the business world. In fact, new partnerships are constantly forming that ultimately ...
Aon Cuts Ties With Trump Organization
Insurance broker Aon has ended its business relationship with the Trump Organization, Wells Media has learned. The Trump Organization is the hotel, luxury residence and golf course business of the ...
4 Ways Your Company Should Use Technology to Support Customers in an Era of Social Distancing
COVID-19 has impacted many areas of property/casualty insurance, but perhaps the most challenging is that it has fundamentally changed the way agents must meet and engage with prospects. Social ...
American Family Names the ‘Property Brothers’ as Brand Ambassadors
American Family Insurance has chosen home renovation duo Drew and Jonathan Scott, the twin stars of HGTV's "Property Brothers," as the company's newest brand ambassadors. The Scott brothers and ...
Russia-Based Ransomware Group Reportedly Poised for More U.S. Hospital Attacks
A Russia-based ransomware group responsible for a new wave of attacks against U.S. hospitals is laying the groundwork to cripple at least ten more, according to the cyber-security firm Prevailion ...