Brand Management & Sales
GEICO Tops Progressive With Higher J.D. Power Scores
Although Berkshire Hathaway's Warren Buffett and Ajit Jain told investors last month that GEICO is playing catch-up with Progressive to improve technology and connect rate to risk, Berkshire's ...
Why J.D. Power Auto Insurance Satisfaction Scores Are Lower in 2024
Anyone comparing results of the J.D. Power 2024 U.S. Auto Insurance Study with prior editions, like the one in 2023, will notice that scores dropped by nearly 200 points—to an average of about 646 ...
Low Software-Generated Replacement Costs Fuel Suit Against Farmers
Alameda County District Attorney Pamela Price's Consumer Justice Bureau has sued multiple home insurance carriers in California, including Farmers Insurance Exchange, alleging they're operating a ...
EMC’s Updated Brand Centers on ‘Keeping Insurance Human’
EMC Insurance on Tuesday launched its updated brand with the tagline "Keeping insurance human." The launch includes a new logo and visual identity, as well as a refreshed ...
Hard Market Strategy: How Independent Agents Adapt
The hard market has independent agents "going the extra mile" to prioritize client communication, retention, technology and team morale. Trusted Choice, the national consumer brand representing the ...
Destination Progressive… or One of These Other Carriers
Commissions are more certain than insurance losses. Those aren't exactly the words that a Progressive executive used when he described the work the insurer has been doing to help customers meet all ...
How Network Carriers Benefit From the Progressive Advantage Agency
Nationwide, American Modern, National General, Homesite, Hiscox and Markel are just a half dozen of the names on a roster of 20 carriers providing personal lines or commercial lines insurance (or ...
Insurers’ Advertising Spending in Reverse, But for How Long?
You probably know them well: the GEICO Gecko, Flo from Progressive, the Liberty Mutual Emu, Allstate's Mayhem, Jake from State Farm. In a nearly $800 billion dollar ...
