Brand Management & Sales
Top Carriers Connecting: How Agents Rank Insurers On Digital Experience
Carriers are on the hunt for quality agencies to make new appointments, according to a new report, which also found that the top way they're finding them is at industry tradeshows and events. While ...
Viewpoint: What’s on Tap for Insurance Digital Marketing in 2025?
Historically, insurance has had a reputation as an industry slow to embrace change. However, it's safe to say that technology and customer expectations are leaving ...
A Telematics Future: Don’t Forget Insurance Agents
During a recent interview, Matteo Carbone, director of the IoT Insurance Observatory, described a new set of approaches, modeled on the success of South African insurer Discovery, which U.S. auto ...
GEICO Tops Progressive With Higher J.D. Power Scores
Although Berkshire Hathaway's Warren Buffett and Ajit Jain told investors last month that GEICO is playing catch-up with Progressive to improve technology and connect rate to risk, Berkshire's ...
Why J.D. Power Auto Insurance Satisfaction Scores Are Lower in 2024
Anyone comparing results of the J.D. Power 2024 U.S. Auto Insurance Study with prior editions, like the one in 2023, will notice that scores dropped by nearly 200 points—to an average of about 646 ...
Low Software-Generated Replacement Costs Fuel Suit Against Farmers
Alameda County District Attorney Pamela Price's Consumer Justice Bureau has sued multiple home insurance carriers in California, including Farmers Insurance Exchange, alleging they're operating a ...
EMC’s Updated Brand Centers on ‘Keeping Insurance Human’
EMC Insurance on Tuesday launched its updated brand with the tagline "Keeping insurance human." The launch includes a new logo and visual identity, as well as a refreshed ...
Hard Market Strategy: How Independent Agents Adapt
The hard market has independent agents "going the extra mile" to prioritize client communication, retention, technology and team morale. Trusted Choice, the national consumer brand representing the ...