Content from Tony Wessling
Tony Wessling is Managing Principal of the brand strategy firm Chromium, based in San Francisco. He is also Chief Architect of CulturePulse, a mobile app for assessing corporate culture. He may be reached at twessling@chromiumbranding.com.
Mission vs. Vision: What’s the Difference?
The first principle of getting culture right is to put a brand strategy in place—a vision which can then guide the selection of core values. But what does a thoughtful brand strategy framework look ...