Content from Peter van Aartrijk
Peter van Aartrijk is Principal of Aartrijk, (www.aartrijk.com), an insurance industry marketing and communications specialist, and Principal of Chromium (www.chromiumbranding.com), a brand strategy firm that consults in several industries, including insurance.
Middle Manager Is the Middle Child
The middle child breaks up fights, mediates disputes, and smooths the differences between older and younger siblings. They carry the weight of family responsibilities and ...
Transactional vs. Transformational Leaders
Most insurance organizations are run by left-brain, rational, transactional leaders. Many are actuaries, underwriters, lawyers and former business line leaders. And that ...
Insuring the Freelance Economy
There are some 65 million freelance workers in the U.S. today. By 2027, that number will grow to 87 million—and that means most of the workforce will be freelancers. More than half not working for ...
Moving Past ‘Boring’: How P/C Carriers Can Foster a Silicon Valley-Inspired Culture
Experienced leaders will tell you that their most important asset is their people. "Good to Great" author Jim Collins said, "Great vision without great people is irrelevant." The question then ...
CEOs: Do Your Job
I read with interest United Airlines CEO Oscar Munoz's mea culpa—an open letter to the public—regarding the passenger being injured and dragged off a plane in April. It was splendid prose. Don't ...
Managing Culture: How to Connect Far-Flung and Remote Workers
Imagine you're on the receiving end of an email from the CEO with the subject line "Agenda for Today's All-Hands Call." Surprise! Surprise that it came direct from the CEO—and surprise that the ...
M&As Should Drive Focus on Brand & Culture
Mergers and acquisitions in the insurance industry are up, both in number and size of deals. A.M. Best, Conning, Reagan Consulting, the Independent Insurance Agents & Brokers of America, Mercer ...