Content from Patrick Hirigoyen

Patrick Hirigoyen is Principal of The Hirigoyen Group.
 With more than 25 years’ experience in public relations and corporate communications, he has counseled corporate executives in the United States, Europe and the Asia-Pacific region. His background includes 17 years with global property/casualty insurer The St. Paul Cos. (now The Travelers), where he developed and led strategic corporate communications programs. He was also Vice President, Marketing and Communications for reinsurance broker John B. Collins Associates Inc. from 2005-2009. He is accredited by the Public Relations Society of America (APR). Reach him at patrick@thehirigoyengroup.com.

The First Audience

"As I looked at the aggressive nature of our plan, there was a set of people who didn't fit the plan or didn't have the right skill set or didn't have the right attitude. We're hiring like crazy for ...