Content from Keri Calagna

Keri Calagna is a Principal in Deloitte & Touche LLP’s Advisory practice. She has more than 18 years of experience providing finance operations, risk and control transformation services to clients. Most recently, she led efforts to enhance brand and reputation management at Deloitte LLP. She may be reached at kcalagna@deloitte.com.

Your Brand Is Your Business—Protect It!

Few things are as hard to maintain or as easy or costly to lose as a good reputation. A look through the business section of your favorite tabloid often provides an example of how poorly managed ...