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Content from Brian S. Cohen
Brian S. Cohen was formerly CEO of Pacific Specialty Insurance Company and was also Chief Marketing Officer at Farmers Insurance. He is currently the President and CEO of Strategic Growth Advisors LLC and an Operating Partner with Altamont Capital Partners. He may be reached at bcohen@cohenadvisory.com.
A recent research report published by Cliff Gallant and Matthew Rohrmann of Nomura Equity Research concludes that spending on advertising beats spending on insurance agents. Once again Wall Street ...
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