Lead Generation 2025
▴ ▴Research & Trends
White papers, case studies, research briefs, and more. Just send us your content or let us help you create it, then we'll design and promote a lead generation page where readers submit their info to access it. You'll be instantly notified of leads and can download them anytime for use in your CRM. It's that easy!
Research & Trends packages include the following:
- Design and hosting of landing page
- Auto-triggered follow-up email to reader with a link to your provided content
- Customized email and web promotion
- Minimum lead guarantee
- CRM integration for automatic lead import
Live Webinar Broadcasts
Align yourself with the most powerful and loved media brands in the insurance industry. What better way to establish instant credibility?
The education you provide establishes you as the topic authority. You can leverage your affiliation with the media brand and invite your best prospects. Since the topic drives the audience, you can instantly qualify new leads and build relationships with those you already know.
Webinar packages include the following:
- Pre-project planning
- Customized enewsletter and web promotion
- Customized email blasts to your target audience
- Shout out to our LinkedIn and Twitter audience
- Live broadcast of your 30-60 minute presentation
- Follow-up questionnaire to attendees
- 1 year on-demand hosting on Carrier Management's Research & Trends platform
- A copy of the recording to use on your own site
- Contact info of all registrants (both those who watch the webinar live and also those who view it on-demand throughout the year)
A la cart extras:
- Premium banner/newsletter packages
- Whitepaper creation/distribution
- Press release package (basic or premium)
- Video segments for your social media
- Additional social promotion
- Print ad creation and insertion
- Key Takeaways magazine advertorial
A Shared Commitment to Quality
If you're providing a sales pitch, with the goal of grabbing a bucket of names, we won't be able to work together. (Remember that we have a reputation to uphold too.) But If your goal is to provide informative, educational material, we'd love to help you. Our professional media and marketing teams will guide you in the best way to position your individual expertise, and we'll work hard to make sure your brand is elevated in the marketplace.
Between the Lines Episode Sponsorships
Carrier Management's Between the Lines is a quarterly video series hosted by Editor Elizabeth Blosfield that features interviews, commentary, and in-depth analysis of the top articles from CarrierManagement.com.
Episode Dates: Apr 15, July 1, Oct 7, Dec 9
One sponsorship is offered for each episode and includes the following:
- Your logo and a shout-out by our host at the beginning of the episode.
- Your 30-60 second produced commercial during the episode.
- Name, email, company, and job title of all registrants (including those who view it on-demand throughout the year).
- Your logo in a Carrier Management email promo to our audience of 15k+.
- Your logo in a minimum of 4 social media posts promoting the episode.
- Shout-out in all social media polls, as well as in the results presentation during the episode.
- Your logo on the registration page on CM's Research & Trends platform, where it will also be available on-demand for 1 year.
Executive Roundtables
Our research team will work with you to pick a compelling and timely topic, then we’ll assemble an interesting mix of executive talent to participate in an event to be broadcast to the industry.
Your sponsorship gets you a place on the panel to participate in the discussion and establish yourself as one of the experts in front of our engaged audience of P/C insurance carrier leaders.
Your logo will be featured on the signup page and in all promotional materials, which can include web, email, mobile, print, and/or social media marketing, as well as a whitepaper of key takeaways, video highlights on IJTV, or a sponsored summary on CarrierManagement.com— all depending on your specific goals and budget.
